Kellogg's X RNIB — #WorldUpsideDown
Social distancing has made it difficult for the blind and partially sighted community to navigate safely in a world with largely inaccessible new rules and regulations.
I worked on RNIB’s campaign with Landor & Kellogg’s to create an animation to raise awareness as to how their world has been turned upside down, highlighting how difficult a time it is for people with sight loss, calling for people to offer a helping hand.
The campaign aired once per hour at Piccadilly circus, where the whole board would turn upside down, followed by the campaign messaging.
