Barclays: Brand Film & Motion Design
Working alongside the Landor & Fitch creative team, I developed a new flexible motion design system for Barclays. Ranging from theory to expression, it now allows Barclays to speak in a way that can adapt and change for everyone, whilst staying cohesive as a brand.
The system is build outwards from one hero asset, ‘The Portal’. This asset flexes to deliver on our signature motion criteria; ‘Always moving’.
I created the above film for Barclays to showcase the launch of their new brand, underlining the new possibilities to bring the brand to life, through motion design.
Role: Director, Lead Motion Designer