DO NOT SUBVERGE

DO NOT SUBVERGE

In 2019, I brought to life an idea I had been exploring in the form of a fashion brand, by founding DO NOT SUBVERGE. A concept that plays on the idea of the rebel inside us, and the impulse to do what we’re told not to do.

The temptation to do something daring consumes us. When we're told not to do it, we want it more. It's human nature. In psychology terms, it's called 'reactance'. And it's the burning flame at the heart of DO NOT SUBVERGE culture.

From photoshoots to garment design, I direct the full spectrum of creative across the brand.

For a deeper look into the brand, visit our website and instagram page.